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ThirdLove to open 1st retail store

Dive Brief: ThirdLove announced on Thursday its first experiential retail store concept, which launches on July 24 and will remain open through the end of 2019, according to a company press release[1]. The store will be located at 347 West Broadway in New York City.  Over 60% of the physical location will be dedicated to fitting rooms. The company stated...

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RTW Retailwinds, Inc. Announces New Digital-First Lingerie Lifestyle Brand

NEW YORK–(BUSINESS WIRE[1])–RTW Retailwinds, Inc. [NYSE:RTW], formerly known as New York & Company, Inc. [NYSE:NWY], an omni-channel specialty apparel retail platform for powerful celebrity and consumer brands, announced the introduction of Uncommon Sense, a digital-first lingerie lifestyle brand which debuted at www.uncommonsense.com[2] today. Uncommon Sense has been led by a team of female entrepreneurs and features a lifestyle collection of...

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RTW Retailwinds joins online lingerie war

Dive Brief: RTW Retailwinds, Inc. (formerly New York & Company[1]) has tapped a former Victoria’s Secret merchandising executive for a new online lingerie brand launched Thursday, dubbed “Uncommon Sense.” Prices range from $12.50 to $20 for panties (with a buy two, get two free option), to $19.50 to $45 for bras, $24.95 to $79.95 for swimsuits and $18 to $59.50 for...

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Soma, Chico’s FAS’ Intimate Apparel Brand, Returns with the Debut of Sleepwear and Embraceable Bra on QVC

FORT MYERS, Fla., Sept. 27, 2018 /PRNewswire/ — Chico’s FAS’ (NYSE: CHS[1]) intimate apparel brand, Soma, returned to multi-platform retailer QVC® on Saturday, September 15 with their Embraceable™ Wireless Bra and introduced a new category of products by showcasing their Cool Nights® Pajamas. Soma’s merchandise was featured on the AM Style® segment with guest Jené Luciani alongside hosts Leah Williams and...

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