PR for Lingerie Brands

My name is Treacle and I’m the founder of The Lingerie Addict, a haven for lingerie lovers of every nation and persuasion. As a blogger, I interact constantly with the people your business needs most—customers. My column here is all about bringing you, the lingerie store owner, the perspective of us, the lingerie consumers.

A mention in the media is every lingerie brand’s dream, no matter if you’re a writer, retailer, or designer. But with even the smallest of media outlets receiving dozens (if not hundreds) of press releases per day, it can be hard to make yours stand out from the crowd.

That’s why today we’re talking with Krista and Kelly of the The Lingerie Post[1], one of the most popular [consumer-oriented] lingerie blogs in the world.

The Lingerie Post is not only one of the oldest lingerie blogs around, it’s also one of the very first media outlets a lot of newer lingerie brands appear on. And with an average of 4,500 unique visitors and 10,000 page views a day, it presents a remarkable opportunity for international exposure.

In this interview, Krista and Kelly talk about the kinds of press releases that catch their eye, which ones get thrown away, and the role of in-person networking and social media in cultivating relationships. As always, we’d love to hear what you think, so please share any feedback in the comments.

Treacle: How long have you each been with The Lingerie Post, and do you both have a role in deciding which content is published to the blog?

Krista: I’ve been with TLP since November 2006! Over 4 years. It has been such a great experience and I’ve grown so much as a writer and in my knowledge of all things intimates. I’m fortunate to play a very active role in what content is published. Each of the writers has a unique style and perspective and is from different corners of the world, so we each bring that to our posts. We really are free to decide the brands, designers, stores, etc. that we personally love and/or think our readers would love.

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