Soma, Chico’s FAS’ Intimate Apparel Brand, Returns with the Debut of Sleepwear and Embraceable Bra on QVC

FORT MYERS, Fla., Sept. 27, 2018 /PRNewswire/ — Chico’s FAS’ (NYSE: CHS[1]) intimate apparel brand, Soma, returned to multi-platform retailer QVC® on Saturday, September 15 with their Embraceable™ Wireless Bra and introduced a new category of products by showcasing their Cool Nights® Pajamas. Soma’s merchandise was featured on the AM Style® segment with guest Jené Luciani alongside hosts Leah Williams and Kerstin Lindquist.

“We are excited to see continued success with QVC,” said Mary van Praag, President, Soma. “What’s unique about our products is that they offer solutions for all women, in all stages of their lives. We provide an innovative, comfortable fit, and a platform like QVC helps us bring that to life. It also gives us a wide audience of women who see first-hand how Soma can help them look and feel their best.”

Soma has also continued to see strong customer acceptance from the recent launch of the Enbliss™ bra collection, which includes a bralette and a wireless style. To date, Enbliss has proven to be one of the most successful bra collections for the company and it continues to expand with the addition of the new Enbliss Tank.

On the heels of these recent achievements, Soma looks forward to an exciting 2018 holiday season with a focus on holiday pajamas in Cool Nights, Cozy Nights™ and Embraceable collections. Soma’s emphasis will not only be on gifting, but also around self-purchasing.

The brand and QVC have plans for additional appearances this year, featuring product from its Cool Nights and Vanishing Edge® collections.

About Chico’s FAS, Inc.
The Company, through its brands – Chico’s®, White House Black Market® and Soma®, is a leading omni-channel specialty retailer of women’s private branded, sophisticated, casual-to-dressy clothing, intimates and complementary accessories.

As of August 4, 2018, the Company operated 1,440 stores in the US and Canada and sold merchandise through 77 franchise locations in Mexico. The Company’s merchandise is also available at www.chicos.com[2], www.chicosofftherack.com[3], www.whbm.com[4] and www.soma.com[5] as well as through third party channels. For more detailed information on Chico’s FAS, Inc., please go to our corporate website at www.chicosfas.com[6]. The information on our corporate website is not, and shall not be deemed to be, a part of this press release or incorporated into our federal securities law filings.

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