ThirdLove to open 1st retail store

This past February, ThirdLove expanded[7] its product line to 78 sizes, including band sizes between 30 and 48 and cup sizes between AA and I. The lingerie retailer is also known for its half-cups, which give options to customers who are between sizes. 

“[W]e have always used customer feedback and data to help us better serve all women. This retail space will give us the chance to do that in real life, learning what women want from an in-store bra fitting experience,” said ThirdLove’s co-founder and co-CEO Heidi Zak in a statement. 


  1. ^ to a company press release (
  2. ^ was downgraded from “stable” to “negative” (
  3. ^ retailer’s apparent reluctance (
  4. ^ $1.15 billion in total sales (
  5. ^ its 18th consecutive quarter (
  6. ^ partnered with retail concept b8ta (
  7. ^ ThirdLove expanded (

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